For the redesign of its visual identity, Réminiscence wanted to unveil the new bottle of Le Patchouli, one of the house’s iconic fragrances.Pimpé Studio created a CGI animation showcasing the transition from the original packaging to its new design. A drop of perfume travels through the composition, guiding the bottle’s transformation and creating a seamless transition between the brand’s heritage and its new visual identity.The animation combines liquid textures, plays of light and organic transformations to present this evolution in a sensory, elegant and contemporary way.