Glitch Beauty is the makeup brand created by Marion Caméléon. Following an initial launch built around an intensive social media strategy, the brand unveiled its second drop through an activation designed notably for TikTok Shop.As part of this new campaign developed by Social Killers, the studio created and produced the CGI universe for the drop. The project included the creation of several packshots for the e-commerce website.Each product was showcased in a custom-designed 3D environment, created to extend Glitch Beauty’s bold, digital and disruptive identity. The challenge was to build a cohesive visual system across the entire collection, while balancing product clarity, graphic impact and e-commerce requirements.