CIDER
For this campaign featuring influencer and model Tabata, the project involved integrating a giant 3D chessboard into an existing photograph to create an immersive, graphic and impactful visual for Cider.The challenge was to seamlessly blend the photographic image with the CGI environment, carefully working on the set integration, perspective, lighting and scale to ensure the chessboard felt naturally embedded within the scene while adding a spectacular dimension.The project was conceived at the intersection of fashion, advertising imagery and digital set design, with particular attention paid to realistic compositing and the overall visual impact.
Services
Art Direction
CGI
Post production

