For the launch of its summer collection, “Summer in the City,” Hôtel Mahfouf commissioned the studio to create a vibrant, urban and immersive visual universe.The project included the creation of a promotional campaign visual centered around the 3D modeling of a custom piercing. The visual identity was designed to capture the energy of summer in the city while remaining true to Hôtel Mahfouf’s spontaneous, warm and community-driven universe.